Agency

Nanan, a refined world that combines sweetness and refinement

Nanán is one of the leading brands in the world of childhood. It is where the needs of parents meet children's dreams.
Nanán is known for its furniture, its fabrics, its clothing lines, its cosmetic products and much more;
All developed taking into account the needs of children and their mothers.

The company

Our world: where childhood is sweetness, beauty and dream

Nanán is one of the leading brands in the world of childhood, where the needs of parents meet children's dreams. Each of our product was born to accompany the first moments of life with love, delicacy and style: from furnishings to clothing, from fabrics to cosmetics, to accessories designed to make every day simpler, safe and sweet.

A love and family story

Our story began in 1992, in Emilia Romagna, with the birth of Creazioni Franca Srl: a small family reality founded by a mother and daughter, united by the dream of creating a world -friendly world.
Since then, Nanán has traveled a long journey, transforming itself from an internationally recognized artisan company.
In 2006 the brand lived significant growth, which leads to the opening of the first flagship store in Milan in 2008, followed by Rome and by numerous boutiques in Italy and worldwide.
In 2020, the entry into Annabel Holding, led by Nicola Bulgari, marks a new phase for the brand, with a renewed commitment to sustainability as a central principle of design.
In January 2025, Nanán wrote a new chapter with the acquisition by J. Jardin Holding, already owner of iconic brands such as Hibourama, Mvp Wardrobe and Hebe Studio. A new beginning that opens the doors to an ambitious project of consolidation and global growth.

Our DNA

Nanán has always represented a universe of tenderness and refinement. Our symbol, the unmistakable teddy bear, has become an emblem of affection, protection and pampering: a travel companion who accompanies children in the first years of life.
We believe in a vision of childhood made of beauty, care and respect. For this, each of our creations is the result of a profound attention to details, materials and emotion that each object brings with them.
Our product: Italian excellence for the little ones. Each Nanán collection is designed by a team of designers and technicians specialized in each product category. Our production chain relies on carefully selected partners, faithful to the brand for years, in
able to guarantee quality, reliability and respect for our values.
We combine the constant search for precious fabrics with a functional and timeless design. We follow the new trends, but we are faithful to what distinguishes us: the discreet elegance and the Italian style, unmistakable in every detail.

Our boutiques: the Nanán world

The Nanán world is a sweet universe, welcoming and well -kept in every detail. Our boutiques are thought as spaces to live: places where parents can find everything you need to welcome a new born, surrounded by beauty and serenity.

We are present throughout Italy with a capillary network of distribution and single -brand boutique. Internationally, we bring our style and our vision of childhood in prestigious locations, including:
Dubai (Dubai Mall, Nakheel Mall)
Riyadh (solitaire mall)
Tirana, Bucharest, Montenegro
and in constant expansion.

Welcome to Nanán's new

Our dream is to accompany every child in a world made of love, softness and small great moments to keep. Nanán is more than a brand: it is a place of the soul where the cure for childhood turns into beauty every day.

Sustainability

Being sustainable today means choosing with awareness: responsible materials, ethical processes and long -term vision.
Our commitment starts from the fabrics. We have chosen to replace conventional materials with sustainable alternatives, favoring organic and recycled fibers. Each decision is guided by the desire to reduce the environmental impact, without compromise on quality.
Responsible production is a priority for us. We monitor each phase of the production process to guarantee fair and respectful working conditions. Transparency and control allow us to protect each segment of our supply chain.
We also believe in the durability of design. Our garments are designed to resist time and accompany more than one generation. We want them to be handed down between brothers, sisters and friends, becoming part of a shared story.
Our style is recognizable, creative and designed for the individual expression of our designers. We create colorful, original and functional collections, designed for children from 0 to 12 years all over the world.
Sustainability, for us, means creating true value - for those who wear our garments and for the planet that we will leave them.

Our product

Nanàn has an extremely efficient production structure and a staff of stylists and technicians by product sector. The company entrusts the production to selected external workshops that are able to ensure the production capacity and have been loyal to the brand for years. All the style studio and the design are internal until the construction of the first prototype. Nanàn's constant attention to 360 degree excellence has led her to never lose eye the evolutions of the sector, continuing to invest in the search for valuable fabrics and innovative products. Nanàn's projects and products are characterized by the unparalleled Italian style and the excellence of the fabrics.

Our boutiques

Nanàn, leader brand in the 360 ​​° childhood world to baby size: furnishings, clothing, strollers, cosmetics, accessories and much more. From the birth of the brand to date, the fundamental idea has always remained the same: bringing pampering to the world of each child with a sweet bear. The newly Nanàn is the world of children full of love and friends, always surrounded by affectionate attention from the ber Tato which is its symbol. Nanàn is present throughout the national territory with a careful distribution network and elegant flagship stores; It is also present in 15 other countries. To name a few: Japan, Russia, Arab Emirates, Kuwait, Qatar, Albania, also establishing itself internationally.